LG Mobile Essay Example for Free

LG Mobile Essay Founded January 5, 1947 Headquarters Address LG Twin Towers, 20 Yoido-dong, Youngdungpogu, Seoul, South Korea Our Businesses Electronics, Chemicals, Telecommunications and Service (Number of Companies: 53) LG Electronics LG Display LG Innotek Hiplaza Hi Logistics System Air-Con Engineering Siltron Lusem LG Chem SEETEC Coca ·Cola Beverage Company LG Hausys LG TOSTEM BM HAUSYS ENG LG Life Sciences LG MMA LG TeleCom CS Leader A†¢IN LG Dacom LG Powercom DACOM Crossing CS ONE Partner LG CNS LG N-Sys 1947 1953 1958 1967 1970 1974 1995 †¢Chairman In Hwoi Koo founds LG by establishin g Lak Hui Chemical Industrial Corp. (now LG Chem) †¢Lak Hui Industry establishe d (now LG Internatio nal Corp.) †¢Goldstar Co. establishe d (now LG  Electronics) †¢Honam Oil Refinery Co. establishe d (now GS Caltex of GS Group) †¢Cha Kyung Koo takes office as Chairman †¢Lak Hui changes its name to Lucky Co., Ltd †¢Bon Moo Koo takes office as Chairman †¢ New Corporate Identity (CI) establishe d (Lucky Goldstar LG) Goldstar produced first electronics in Korea. 1959 1960 1961 1965 1966 1968 1969 1973 1974 1979 1981 1982 1983 1984 1985 †¢First radio †¢First electronic fan †¢First telephone †¢First refrigerator †¢First black and white TV †¢First air room conditioner †¢First elevator, escalator, washing machine †¢First cassette recorder †¢First PMC single station equipment †¢First videotape recorder †¢first electronic VTR †¢First color video camera †¢First compact disc player in Korea †¢First multiplex television with sound and color in Korea †¢First laser machines in Korea, single unit video 8 mm VTR in Korea 1958-1995 1962 1975 1976 †¢ Goldstar introduces private loans for the first time in Korea †¢ Goldstar establishes the Central Research and Development Institute †¢ Goldstar Precision Industry (currently LG Innotek Co., Ltd.) established 1977 1978 1989 †¢ Goldstar develops color television †¢ Goldstar achieves exports to the amount of 100 million USD †¢ Goldstar Industrial Systems develops the fourth direct drive ultra precision robot in the world 1995 †¢ LG Electronics Inc. acquires Zenith, the largest electronics company in the United States 1995-Today 1995 †¢Chairman Bon Moo Koo created and enforced Jeong-Do Management* and No. 1 LG as the companys core management goals. 1996 †¢LG Electronics Inc. establishes the LG-IBM PC company 1999 †¢LG Electronics Inc. develops the thinnest plasma display panel in the world 2001 †¢LG Electronics becomes the worlds first to develop organic EL for IMT-2000 2004 †¢LG Electronics develops the worlds first land-based digital multimedia broadcasting phone †¢LG Electronics unveils 3G mobile phones for Hutchison 2005 †¢For eight years in a row, LG Electronics is number one in the world for sales of optical storage devices †¢LG Electronics opens the LG Digital Reading Room in the National Library of Russia †¢LG Electronics develops the worlds fastest 3D game phone 2006 †¢LG Electronics wins the 2006 Hong Kong Design Award for its Chocolate phone †¢LG Electronics unveils the worlds thinnest ceiling-bound system air conditioner †¢LG Electronics unveils the worlds slimmest (33-cm) flat-panel TV 2007 †¢LG Electronics is ranked first in the global CDMA market for two consecutive years ï  ½ ï  ½ ï  ½ Revenues: $12.1 billion (FY 2008) that increased 10.3% compared with FY 2007  Collaboration with Microsoft Corporation,  Android software under Google Inc., Wal-Mart, EBay, Toyota Threat Case of LG 830 Spyder cell phone ï  ½ ï  ½ ï  ½ ï  ½ ï  ½ Jeong-Do Management and LGs management principles Increase the value for the shareholders and investors Improve reliability, flexibility and responsibility Increase the speed of responding to the consumers’ feedbacks Human recourses (Attract Foster) Music ï  ½ business mobility Nokia software communication game Global Market Local Market But in the United States, Nokias market share has been steadily declined. Nokia has to develop more CDMA mobile phones. Because the U.S. wireless operators have a strong control on the market, while the wireless technology in the United States has also been less advanced than Europe. ï  ½ Motorola was founded in 1928. It is the leader in the world’s chip manufacturing and electronic the communications. direct US Veriz on sales Gove rnme nt WalMart distribut ors products widely sold through Retailers dealers licensees Main customers of Motorola ï  ½ ï  ½ ï  ½ Because of lacking of compelling new phones, the market share of Motorola’s mobile phones continue to depress. Samsung replaced the location of Motorola becoming the secondlargest mobile phone marker. Now Motorola can only rank at third. Samsung slips into No.1 mobile phone slot in US Leaves Motorola sadly Second ï  ½ Just as LG, Samsung Group is also a South Korean company which offering various industries including electronics and mobile phones. In 1973ï ¼Å'Martin Cooper invented the first mobile phone in the world. The 1G phone looks boxy and can only be served as movable but hardly portable. Many people call this cell phone as bricks and mortar or â€Å"KINGBOX†. Future mobile phones will be emphasis on security and data communication. On the one hand it will strengthen the protection of personal privacy, on the other hand the data services will enhanced by more researches and development. ï  ½ ï  ½ A large-scale of 3G networks is sweeping the whole global mobile phone market. At the same time, the global market of mobile phones is facing its biggest threat. Some common tools of International phony such as Skype, Icq and MSN are more and more convenient and popular. The future of Internet telephony will become a mainstream form of network communication which is under the trend of scientific and technological progress and perfection instead of mobile phones. General Outline Troubles Advantages Milestones 1997: 1962: 1958: Goldstar Established (LGE) LGE expands business to the U.S. with radio’s. Supplied United state’s Ameri-tech with mobiles phones. ï  ½ ï  ½ ï  ½ ï  ½ ï  ½ 115 companies: 84 subsidiaries, 34 liaison offices (250 companies total) Workforce: 84,000 36 RD and Design Centers: 30 RD, 6 design Workforce: 17,000 63% of workforce employed overseas. (101,000 of 160,000 total) Global Subsidiaries/Companies: Europe: 22 China: 16 Middle East Africa: 11 Asia: 10 CIS: 7 South America Central America: 10 United States: 7 (Currently number 2 in U.S. market behind Motorola) Japan: 1 Global Sales KRW in BS Trillions 4.6 50 45 5 40 35 30 25 20 15 10 5 6 5 10 10 10 10 11 10 13 12 11 Home Ent. AC 16 Home App. 4.5 8.6 15.8 D.Media D.Display D.App. Mobile 0 2005 2006 2007 2008 2008 Q2 % Market Share Others, 16.6 SonyEricsson, 8.2 Nokia Nokia, 41 Motorola LG, 9.3 Samsung, 15.4 Motorola, 9.5 Samsung LG SonyEricsson Others ï  ½ Fluctuations in KRW: (Competitive exports) 2005: $1(USD)= 1,103 won 2006: $1(USD)= 955 won 2007: $1(USD)= 929 won 2008: $1(USD)= 1,103 won 2009: $1(USD)= 1,183 won ï  ½ NAFTA 1994/WTO 1995 ï  ½ Late Start (counter: RD, Design, Localization) ï  ½ High-End/Quality (counter: LG Chocolate consignment, PBL) ï  ½ PRADA – Luxurious PRADA phone ï  ½ Microsoft – Windows Mobile 6.0/Smartphones ï  ½ Mark Levinson (Audio Systems) – Music Phones (Chocolate) ï  ½ Google – Pre-installments in phones. ï  ½ Schneider – Mobile phone camera lenses. ï  ½ ï  ½ ï  ½ LGE sports sponsorships/partnerships Formula 1 Multi-year partnership 1/09. Official consumer electronics, mobile phones and tech. Viewed by 588 million. ï  ½ ï  ½ International Cricket Council Official Sponsor from (ICC) 2002-2015. Following of 2-3 Billion: U.K., Australia, India, South Africa and other British Commonwealth countries. Football Club Sponsors: ï  ½ ï  ½ ï  ½ ï  ½ ï  ½ ï  ½ ï  ½ ï  ½ ï  ½ ï  ½ Sao Paulo Fulham Liverpool Olympic Lyon Hungary National Team Iraq National Team Greece National Team Russia National Team LG Amsterdam Tournament LG World Cup Most Popular Sports in the world: (approx. 6.71 billion people) 1. Soccer – 3.5 billion 2. Cricket – 2-3 billion 3. Field Hockey – 2 billion 4. Tennis – 1 billion 5. Volleyball – 900 million 6. Table Tennis – 800 million 7. Formula 1 – 588 million 8. Baseball – 500 million 9. Golf – 400 million 10.Gridiron Football – 400 million 1995 †¢Acquired U.S. based Zenith 1997 †¢CDMA (3G) Handsets produced 1998 †¢60’’ plasma T.V. 2000 †¢Launched the world’s first Internet refrigerator 2001 †¢World’s first internet washing machine 2003 †¢Number 1 global producer of CDMA phones 2004 †¢Advertised world’s first 71† plasma T.V. 2005 †¢ 4th largest mobile phone supplier globally †¢ 18 million Chocolate phones sold. 2008 †¢ LG Mobile selected as the supplier for the â€Å"World Phone† †¢ World’s first 3G watch phone with full touch screen. †¢ LG Dare phone wins CES â€Å"Best of Innovations† award 2009 †¢ LG Secret phone wins â€Å"red dot design† award †¢ LG KS 360 phone wins â€Å"iF Design’ award. FEATURED PRODUCTS ï  ½ Brand Name ââ€" ¦ top 10 brand in electronics 2008 ï  ½ Marketing in UK ââ€" ¦ LG hired Alcone Marketing ââ€" ¦ 10% of market share for mobile phones ï  ½ Design ââ€" ¦ LG Prada: top 10 Fashion designs in Europe ââ€" ¦ Bluetooth Handsets : drive and talk ï  ½ Consumers’ satisfaction ââ€" ¦ J.D. Powder and Associates’ study ï  ½ Supply management †¢ Fashion phone designs ï  ½ Contracts with football clubs ââ€" ¦ Liverpool ââ€" ¦ Fulham †¢ Global Recession ï  ½ Competitors ââ€" ¦ Nokia Corporation ââ€" ¦ Motorola, Inc ââ€" ¦ Samsung Group ï  ½ Global Recession ï  ½ Short-term: ââ€" ¦ Improve supply management ââ€" ¦ Satisfy lower market ââ€" ¦ Bluetooth Handsets : drive and talk ï  ½ Long term: ââ€" ¦ ââ€" ¦ ââ€" ¦ ââ€" ¦ Increasing fashion designers field American Football in USA Increase market share in Asia Buying small companies or stocks