Monday, September 30, 2019

John dewey v rudolf steiner

A comparison on two theorists John Dewey – Rudolf Steiner There are many theories and philosophies that have come and gone some which are still widely used today. Each human being has a mind of their own and it is because of some individuals that we are able to learn progress and teach in so many different ways. Comparing different methods, teachings, theories and ideas allows our mind to reason and understand more than Just our own point of view. In child development there Is so much to learn, each child is unique and because of this uniqueness we an not only have one pattern of teaching for every child.Every child needs to have the opportunity to succeed and progress to the best of their personal ability. I would like to compare two very intellectual and profound individuals who have expanded the minds of many people. John Dewey, a believer In Pragmatism and progressivism. HIS view was that you would develop and learn by using the mind to think and to physically do. To prepa re and enter society well equipped, mentally and physically. † I see the aim of education as the development f the Individual to function as part of a society and to contribute to the on going formation of that society' John Dewey was born In Vermont USA In 1859.He was mainly known to people about his views and philosophies on the educational system. He however shared his views about many other topics such as ethics, social theories, metaphysics and more. At the end of the nineteenth century in the United States of America a new philosophical movement started which they called Pragmatism. This was to Join intellectuals who had views, opinions and philosophical theories. The professors who suggested theories needed sufficient credibility and practicality without this they would be rejected.John Dewey played a big role In this movement whilst also publishing his work in books and sharing his theories in many different places including universities. His thoughts on the educationa l system and child's development really began to excel once he founded the University Laboratory School which became the â€Å"Dewey School†. This is where he taught his students to have an active mind, to become educational thinkers. He believed strongly In the process of growth and high principles of mental activity. Little did he know that his theories would continue to this day.John Dewey did not believe in the rigid regimentation of the educational system which was in place and believed that each individual learner would exceed their personal best not by force but more by example, by experiencing and doing. Perfecting one self's growth and being part of a system that saw school as a social community. John Dewey believed that good' education should have a purpose In society and each Individual. John Dewey stresses the Idea that the quality as a member of society. â€Å"The belief that all genuine education comes about through experience does not mean that all experiences are genuinely or equally educative. Rudolf Steiner however did not see eye to eye with John Dewey on every level. They both had a deep passion for the wellbeing and development of human beings yet had different views on how to reach that successful stage in life. Rudolf Steiner, of Austrian origin was born in Croatia 1861. Being raised in a ‘natural' countryside environment allowed him from the early age of 8 to reason in his mind about the endless possibilities the human mind can have, reaching a level of spirituality from young.He is known today as the ‘Philosopher of Freedom' he wanted to educate himself and others more on spirituality and the freedom in learning and developing. Rudolf Steiner envisioned the spiritual world as being as real as the physical world we live in. He devoted his life in search of answers, he started his quest by studying Science and Philosophy in Vienna. After years of study and personal growth the answers became clear to him that he had fo und a spiritual path which was to be called Anthropology. He believed that this would lead the spiritual in the human being to the spiritual in the universe. There is nothing more important for life, even for material life, than the strong and sure realization of communion with the spiritual world. † Rudolf Steiner was a strong believer in the ‘Natural' and ‘Holistic' development in a child. Each phase of a child's development needed nurturing, enriching and supporting, therefore, he believed that there should be three essential takes in a child's development. Each stage lasting about 7 years, he put a lot of emphasis on the fact that not one stage should be shortened because of a set curricular expectation.He believed if each individual developed at their own pace gradually learning every important life skill they would become well educated adults. His method of teaching was never to reach statistical highs but to reach personal growth. Each child would be taught and treated as an individual, with different levels and development speeds. The three phases are 0-7 which is seen as the ‘early holding' phase, the second phase 7-14 which is the ‘heart of the childhood' and last but not least the 14-21 which would be the ‘adolescence' phase.Each phase needs specific teaching and Rudolf Steiner made sure that there was a strong harmony in his teaching methods. This would be through artistic expression, dance (rhythmic), singing, play and many other forms of creativity. His teaching methods were not for the minority, this was a method he believed would be great for all of mankind. The spiritual harmony and togetherness he encouraged within schools would be inefficiency to every child, regardless of academic ability, class, ethnicity or religion.We shouldn't ask â€Å"What does a person need to be able to do in order to fit into the existing social order today? † Instead we should ask â€Å"what lives in each human being and what can be developed in him or her? † ‘ As I said in the beginning, each individual has a mind of their own. The most beautiful conclusion for me is that philosophers have pushed their mental ability to find and explain questions and doubts a lot of us have but cannot answer. I have found some truth and sense in answer but we can strive to expand our knowledge.Both John Dewey and Rudolf Steiner made it their mission in life to educate themselves and educate us. I believe that each person can relate and understand both their theories to an extent, however, we have the freedom of choice. I personally prefer Rudolf Steiner, I attended his schools during all of my primary school years and his method of teaching I would never dispute. The personal, structured learning strategies Rudolf Steiner implemented are in my opinion the most natural way to educate a young person.

Sunday, September 29, 2019

Threat of Substitutes Product

2. 0 THREAT OF SUBSTITUTES PRODUCTS 3. 1 Switching costs Switching cost is a negative cost that consumers get regarding to the changing suppliers, brands, or products (Investopedia 2012). There are four different methods of switching costs that involve when substituting to another product. The four different methods are learning cost, opportunity cost, implementation cost, and conversion cost. Each method has own different values, however these cost does not involved to the electronic industry (Lash 2010). For people that willing to substitute to another brand usually they spend more time looking for the product that they like.For example, shopping in physical store and shopping in online store, both of it need a lot of time to looking for the item that they want and sometimes people waste their leisure time just in order to browsing around searching for substituting product. It also involved money on it, for substituting product we need to compare price between one and another produ ct. 3. 2 Buyer loyalty Buyer or consumer loyalty is about how to attract consumers and potential consumer in order to making them buy, buy often, buy in higher amount and also bring consumers to us, such as their relatives or friends (CostumerLoyalty 2011).Building a consumer loyalty should be the main focus in order to having a mutual relationship with consumers in a long term. There is many way to building the consumer loyalty such as, keep in touch with email marketing, care and remembering what the consumers like and don’t like, and give them reward. In the electronic industry, consumer loyalty is the most important role. It is important because when the brand is already proofed, tested as a high technology, good quality, materials and already well known, they will always come back and shop for the same brand because they know they fit, believe, and know that brand.For example, in Australia, an iPad sales has hit more than 250,000 (Colley 2010), it happen because Australi a people already know about the quality of the Apple product such as the booming of iPhone, iMac, Macbook, etc. 3. 3 Analysis Analyzing from the above, normally when people purchased a new stuff from electronic brand, people will buy additional accessories launched a new sensational tablet, they will manage Analysing from the statements above, it is more likely for one person to buy more types of apparel if that additional apparel will compliment the look of the buyer even more.Normally when a fashion brand launched a new seasonal fashion line, they tend to make complimentary items to match with the outfit, and these items could be belts, shoes, necklaces, etc. Customers tend to purchase these complimentary products because these accessories are normally priced at a small fraction compared to the outfit and looks even better with the attached products. In addition to this, Walters (1991) also adds that the main concept of promotion is also to stimulate purchases on non-promoted comp liments to the promoted items.

Saturday, September 28, 2019

Spotlighting municipal goverments in Texas Research Paper

Spotlighting municipal goverments in Texas - Research Paper Example The paper will also consider the policies put in place by the city’s government to promote economic growth in the city. Houston is the largest city in Texas. It is also the fourth largest city in the whole of the United States of America. The form of government in the city of Houston is a strong and stable mayoral form of municipal government. There is devolution of power from the central Texas government to the city, in which the municipal government sets up rules that are relevant to the city. The city council in Houston consists of three major categories of officials, that is, the mayor, the city controller and 16 members of the city council. The city mayor holds several functions that include but not limited to The city’s chief administrator An executive officer to the city council An official representative of the city in the central government The general manager of the city Ensuring that law and order are enforced within the city The city controller, on the other hand, performs mainly the function of certifying the funds available to the city council before these funds are used and/or disbursements are processed. The 16 members of the city council operate in conjunction with the city’s mayor. ... The elections of the city officials are culturally non-partisan, in which the party affiliation of a particular candidate, plays an inferior role in his/her election. Elections are carried out after every two years for all the city officials (mayor, city controller or council members), and they can serve to a maximum of three terms in office. The city controller’s election is customarily independent of the election of the mayor and the city council members. For the 16 council members, elections from districts contribute eleven members while the remaining five are at large, elected by all voters of the city (Feld and Donald 896) The fact that the districts, as well as the city at large, participate in the elections of the city council officials, it implies that these are very strong positions. The eleven council members from the districts represent the districts at large, indicating that the views of the citizens in these districts have a representation at any council meeting. The mayor’s position is a very strong seat given the powers bestowed upon him/her from the Houston’s 1991 referendum (the roles listed above). The mayor’s role as the chief executive officer, as well as the city’s chief administrator, makes him/her an important official in ensuring a progressive development in the city. The city’s ratio of revenue spending to available resources balance is a crucial role the mayor must give a consideration (Feld and Donald 912). The issuance of social services like schools, health facilities, recreation, and security has at times been a challenge to many cities. Financial issues like health insurance, pensions, and employee pay also add up to the many challenges that

Friday, September 27, 2019

Data, Information and Communication in Organizations Management Essay - 10

Data, Information and Communication in Organizations Management - Essay Example Data needs analysis and interpretation with probable possibilities to enable for the proper development of information in management processes. Communication incorporates data processing by the sender through channels in a manner that the recipient can understand. Communication within organizations requires clear and well-defined channels, which pass instructions to various stakeholders within organizations. Organizations use well-analyzed data, processed information and channeled communication to improve efficiency and effectiveness in networking and team building among employees. The use of data within an organization enables the disclosure of various facts that are invaluable in the implementation management practices. At Nike Company where I serve, for instance, the use of statistical data to know the population of people using Nike products assists in the production of a significant number of products that serve all customers. Statistical information on Nike products gives figures on how Nike products get into the market and the level of their demand and supply. Proper application of the statistics ensures appropriate production in the company without any shortage in the marketplace. Based on the theory of price mechanism, especially in management, the use of data in organizations gives them the real figures on demand and supply chains. Therefore, the use of data in organizations en ables for the implementation of demand and supply theory in management (International Conference On The Bookmark Of The School Of The Future, Taylor & Hogenbirk, 2013, p. 138). Information increases efficiency in organizations by expanding knowledge among stakeholders on the proper operations and management techniques. Remarkably, the use of information allows various employees and customers to equip themselves with ideas on various products and their use.  

Thursday, September 26, 2019

The Role of the Midwife in supporting women with Breech presentation Essay

The Role of the Midwife in supporting women with Breech presentation to have a safe vaginal delivery and the implications for practice - Essay Example As a result, without sufficient training and experience for obstetricians and midwives in managing vaginal breech births, the skills of these practitioners have been reduced. Based on this critical assessment of studies on vaginal breech births, it has been established that there are various factors affecting the incidence of vaginal breech births, lack of experience among birth attendants at the top of the list. Also, the fear of litigation is impacting on the conduct of vaginal breech births. These practitioners are also unwilling to risk the life of the infant by attempting to deliver these infants vaginally. However, as was mentioned, studies have not definitively indicated that caesarean deliveries are actually improving survival rates for breech infants. More studies in line with this research are needed in order to provide specific and definitive results which can be applied in the practice. This dissertation examines the decreasing use of vaginal breech deliveries, in the context of choice available to women, the experience and expertise of the responsible midwives and the trends toward preferential delivery by caesarean section. This dissertation will be based on the author’s perspective, available evidence and current practice and will further evaluate if the women’s choices with regards to delivery of the breech are significantly impacted by the deskilllling of midwives or by the actual risks of the procedure itself. Current practice, as supported by the NICE and RCOG Guidelines recommends the counselling of women on their possible options for delivery, emphasizing the risks involved in vaginal and caesarean births (Royal College of Obstetricians and Gynaecologists, 2006). Many obstetricians and midwives however have only ever experienced vaginal breech deliveries in a simulated environment, often making vaginal breech births riskier options for women (ROCG, 2006). Since practice is now

Setting up Connection at Home Essay Example | Topics and Well Written Essays - 1500 words

Setting up Connection at Home - Essay Example Moreover, a broadband modem is utilized for linking the network to the web/Internet. In this scenario, we can make use of a DSL modem with a phone line or a cable modem with the cable internet link (OpenBookProject). Problem Broadband Connectivity In this project we have to link a home based system that is running a Windows XP operating system, and Internet Explorer Web browser to access an ISP; to an internet broadband connection. In this scenario, we have to offer more economical and more enhanced connectivity to our users. For this purpose, I have searched for a number of solutions such as DSL cable, Cable TV, and Wireless connection: Proposed Solution With the passage of time, there has emerged a lot of innovative technologies and wireless technology is one of them. At the present, more and more people are going toward wireless solutions. This overall scenario demands better technology-based solutions for the better communication and working. The wireless broadband connection is presently more appropriate solution for establishing an internet connection (OpenBookProject; Nash). Overall Design or High-Level Description The vast majority of the world is yet waiting for broadband service. However, in the well-populated regions of the developed world, existing wire-line phone and cable TV communications structures are able to offer the broadband connectivity, and accessibility is now extremely high. All over the place else, the high costs of present alternatives, like that establishment of the new wire-line arrangements or large scale macro-cellular wireless models similar to WiMAX infrastructure, are big obstacles to additional broadband subscriber expansion. I have proposed the wireless broadband internet technology based arrangement that will be capable to offer an excellent support for establishing a connection for working space (Broadband; Ruckus Wireless, Inc.; TopTenReviews). Given below is the diagram of proposed network solution: Figure 1Network Diagra m for the proposed solution, Source: http://0.tqn.com/d/compnetworking/1/0/c/c/two-router-network.png Connectivity Wireless broadband internet connectivity is fundamentally a method of connecting all the systems/computers at home or work jointly and providing them with a means to access the internet and share information without making use of wires. In addition, wireless networks are as well recognized as Wi-Fi networks (Broadband; Ruckus Wireless, Inc.; TopTenReviews). Linking Systems If the only location in the home that we utilize the net is a desktop PC system and it is next to a phone socket then we almost certainly should not be paying attention in wireless communication networking. In addition, normally a family these days has more than one personal computer, and some of them will be desktops and some would be laptops. However, wireless networking formulates it simple for all these computers to share a common broadband connection. Additionally, there are additional devices th at could be utilized in order to establish a wireless link that we might not have recognized like that games consoles and a number of mobile phones (Broadband; Ruckus Wireless, Inc.; TopTenReviews).  

Tuesday, September 24, 2019

See intructions Case Study Example | Topics and Well Written Essays - 500 words

See intructions - Case Study Example More specifically, the United States ISTEA (Intermodal Surface Transportation Efficiency Act) positively affected intermodal transportation. Enacted in 1991, the legislation supported intermodal carriers by noting high priority corridors across the country considered essential for improving the efficiency of transport (Konings, Priemus, and Nijkamp, 2008). Deregulation in the United States paved way for the movement of products as benchmarks for health and security. The United States and EU can only enact some regulation statues at various levels through courses of action that assist in securing the intermodal transportation sectors. This deregulation calls for modifications in logistics as seen with the 1980 Motor Carrier Act (Konings et al., 2008). Once approved, this regulation allowed new trucking carriers to spring up since the intermodal transpiration sector was secure for investment. This legislation was considered largely a deregulation of the trucking sector that saw a significant decline in the cost of stocking and sustaining inventories. Further research showed that this partial deregulation led to the expansion and continued growth of the United States’ trucking industry. Regulation also fosters current competition among transporters by removing price fixing. This implication is arguably positive since different carriers from the United States and EU would view it otherwise. Most EU carriers are obligatory supporters of the stronger position or new carrier of this effect of regulation (Woxenius and Barthel, 2008). On the other hand, United States carriers do not support stronger positions or new industry players incumbently. Approaches to safeguard the competitive setting of the intermodal industry are often part of this type of regulation and often only new market entrants find it advantageous. This advantage arises from the regulation’s decrease of potential obstacles to entering the intermodal

Monday, September 23, 2019

Ba financial Essay Example | Topics and Well Written Essays - 1750 words

Ba financial - Essay Example Liability products consist of checking and savings account, fixed deposits, certificate of deposits, etc. These products are by nature liabilities for banks as a result of which banks are obliged to pay interest to the customers for all these products. Except for checking accounts all other liability products provide interest to the customers. In short liability products are intended to raise fund for providing asset products. Asset products: Asset products are the revenue earning products for the banks because such products are by nature, assets for the banks. The most common asset products offered by banks are loans (personal and business), credit cards and mortgages. Among these, loans are the most revenue generating asset products of the banks. Banks use the funds raised through their liability products for providing liability products. Therefore, both asset and liability products are equally important for commercial banks. Two liability and asset products that will be discussed further in this essay are Savings account, Certificate of deposits, Mortgage loans and Credit cards. Savings account and Certificate of deposits: Savings account and Certificate of Deposits (CD) are the two main liability products of commercial banks. Savings account provides modest interest rates to the account holders of the bank. It is a very liquid form of asset to the customers as they provide withdrawal of amount at any point of time. Savings account is the primary source for commercial banks to raise money for lending. For the customers it provides a liquid asset with modest interest. A certificate of deposit provides higher interest rates than that of a savings account. CD is a promissory note issued by a bank that entitles the bearer to receive interest. Unlike savings account there is restriction on the withdrawal of funds from CD until the end of the term. For the customers, CD’s provide a safe and high interest bearing investment though it is less liquid. For the banks it provides a source of fund for longer period as early withdrawals by the customers are not entertained. Mortgage loans and credit cards: Mortgage loan is a secured loan provided by the banks to the customers. Such loans are secured by real assets of the customers. Therefore, for the banks the risk of loss is limited compared to usual unsecured loans. Mortgage loans usually bear less interest rate than unsecured loans. Such loans are mostly used by customer for acquiring properties, (residential and commercial). Credit card is growing to be one of the most revenue generating products for commercial banks. Credit card provides the customers with a line of credit which can be used by them to purchase goods or services. There is a credit limit attached to the card beyond which the customers are restricted to use. It provides the banks with revenue from annual card fee and interest on the purchases of not repaid within the billing period. Change in market interest rates and impac t on Asset products Change in the market interest rates will have a direct impact on the products of commercial banks. â€Å"A bank’s interest rate risk reflects the extend to which its financial condition is affected by changes in market interest rates.† (English, 2002) An increase in the market interest rates will have an adverse impact on the asset products of banks. Some of the main asset products of the banks are personal and business

Sunday, September 22, 2019

Genetically Modified Foods Research Paper Example | Topics and Well Written Essays - 1500 words

Genetically Modified Foods - Research Paper Example Genetically modified foods also known as biotech foods are foods that are manufactured artificially. Unlike other natural foods, genetically modified foods are produced from genetically modified organisms (GMOs). Most genetically modified foods produced by genetically modified organisms are crops. The crops produced from genetically modified organisms include maize, wheat, beans, tomatoes and rice to mention but a few. GMOs are organisms that had changes in their bodies which were done by the introduction of some hormones into their bodies (Halford 2003). These changes were different from the mutational changes that are done to other organisms by genetic engineers. The commercial selling of genetic modified food products is believed to have begun in 1994. Scientists or rather genetic engineers began to produce genetically modified crops because they wanted to curb the increasing global hunger by then. The genetically modified crops undergo faster growth unlike the natural crops (Half ord 2003). Therefore, this helped to curb the menace of hunger. Genetically produced crops are also resistant to pathogens and other types of pests. This makes them to be produced in large amounts enough to cater for the rising world population. It was also found out that the natural crops lacked some nutrients such as iron and calcium. Therefore, the production of GMOs began since they produced extra nutrients which were helpful to children and pregnant mothers. However, after some years, the production of genetically modified food products faced strong opposition from world organizations.... In addition, the paper also discusses the possible solutions to the problems caused by the genetically produced food products. Opposing viewpoint There have been campaigns which encourage the supply of genetically modified products in the global market. Several organizations such as the European Union began to oppose the commercial sale of the products because the organization believed that the products were not good for human health. Several scientists were against the idea to encourage the production of genetically modified food products. However, one scientist who was popular because of his pro GMO campaigns was known as Thierry Vrain. Vrain in his campaigns gave alternative perspectives and proposed different methods of addressing the issue of genetically modified food products. To begin with, Vrain suggested that the growth of natural crops through irrigation is tiresome and hence should not be enhanced. He also suggested that the sale of genetically modified food products shoul d be enhanced globally. Vrain also supported biotechnology which encouraged the production of genetically modified food products. He proved his stand by withdrawing from a group of scientists who held meetings to campaign against the genetically modification of food products. However, according to this documented research paper, Vrain’s stand on genetically modified food products is found to be invalid. This is because the naturally grown crops such as maize, wheat, tomatoes, and beans among others were found to be very healthy and of good quality (Halford 2003). Especially among pregnant mothers and young children, they were discovered to provide certain nutrients such as iron and calcium which are not found in genetically modified

Saturday, September 21, 2019

Pizza hut pan pizza Essay Example for Free

Pizza hut pan pizza Essay Have you ever had a pan pizza from Pizza Hut? I hope that you have. I understand the price can be high, but do not worry about the price I have a recipe for that same amazing pan pizza. It will cost you a fraction of the price and you could even use organic ingredients. The process that I will be going over today is making Pizza Huts number one crust, and the recipe that I am analyzing is the best that I have tasted, so if you want to know how the dough is prepared, the sauce is made, and how to build and cook a pan pizza you are reading the right essay. The ingredients that you will need for the dough, 1 1/3 cups warm water (105 F), 1/4 cup non-fat powdered milk, 1/2 teaspoon salt, 4 cups flour, 1 tablespoon granulated sugar, 1 (1/4 ounce), package dry yeast, 2 tablespoons vegetable oil (for dough), 9 ounces vegetable oil (3 ounces per pan), and butter-flavored Pam cooking spray. After you get all the ingredients you want to make sure you have all the utensils, large bowl, whisk, and measuring cups. Pizza, â€Å"put yeast, sugar, salt, dry milk in large bowl; add water and stir to mix well. † â€Å"Put bowl and mixture off to the side so that it can rest for two minutes. † (â€Å"Pizza†) at the 2 min timer add oil to dough mixture and stir again. Add the flour and stir until dough forms and flour is absorbed. â€Å"Pull dough out on to a flat surface and mix dough so that the flour covers all of the sticky surface of the dough. † (â€Å"Pizza†). Divide dough in to three balls. Using a rolling pin roll each ball out in to a 9† circle. Place dough in to a warm area and allow to rise for an hour to an hour and a half. Now on from dough to sauce. I prefer this sauce because I love the flavor, but you could use any sauce that you would like. Utensils used will be large mixing bowl, measuring cups (teaspoon), and whisk. Ingredients that you will need for sauce, 1 (8 ounce) can tomato sauce, 1 teaspoon dry oregano, 1/2 teaspoon margarine, 1/2 teaspoon dry basil, 1/2 teaspoon garlic salt. Combine sauce ingredients and let sit for one hour. I prefer after mixing put the sauce in the fridge for the hour, mainly because cold sauce tastes better. Now that the dough and sauce is mixed you will need to get cooking pans and topping together. For the pans you will need three 9† cake pans. For instructions on Pizza, â€Å"Put 3 ounces of oil in each of three 9-inch cake pans, making sure it is spread evenly. † Now place the rolled out dough in to the cake pans, spray around the edge with the pan cooking spray. For each 9† pizza, spoon 1/3 cup of sauce on the dough and spread within 1-inch of the edge. Distribute 1 ? ounces of shredded mozzarella cheese (I also use cheddar cheese) the toppings can be of choice. I like to put pepperoni, mushrooms, and sausage, but like I said you can use any combination that you like even organic. After you have assembled your pizza, the oven should be preheated to 475 degrees, cook pizza till cheese is bubbly and outer crust is brown. I hope that a made a clear attempt to explain how the dough, sauce, and pizza is made. Even though this recipe is not an exact replica it is the closest recipe that you will find. The best thing about this recipe is the fact that you can make it however you want, add any toppings and use any cheese. I hope that you will use this recipe, and that it excites your taste buds as it did mine. Work Cited Pizza Hut Original Pan Pizza. http://www. food. com/recipe/pizza-hut-original-pan-pizza-91827.

Friday, September 20, 2019

External Auditors and their role in the Corporate Governance Framework

External Auditors and their role in the Corporate Governance Framework External Auditors check companys accounts and report to the company based on the accounts. Basically, the concern is how external auditors conduct these duties effectively. Legislations, such as The Companies Act 1965, have made great efforts to ensure external auditors conduct their duties and obligations effectively. The Code of Corporate Governance in 2001 and the amendment in 2007 have further enhanced the effectiveness of audit in the interests of stockholders and shareholders. In light of the recent scandals involving external auditors in the world, there is a growing concern for corporate governance globally as there is increased reliance by the stockholders and shareholders on external auditors. This study examines the role of external auditors in the corporate governance framework. The study then reviews the financial scandals involving auditors occurred in the world and investigate the role of external auditor in the collapse of the companies. Introduction Corporate governance is a central and dynamic aspect of business. It is very important for corporate success and social welfare. In the wake of Enron, HIH Insurance and other similar cases, countries around the world have reacted quickly by pre-examining similar events domestically. As a speedy response to these corporate failures, the USA issued the Sarbanes-Oxly Act in July 2002, and in UK, the Higgs Report and the Smith Report were published in January 2003 (Solomon, 2007). Nowadays corporate governance is a globally debated topic with many characteristics (Nobel, 1998). However, the concern is whether auditors play an important role in the framework of corporate governance. Corporate Governance Corporate governance is the relationship among various participants in determining the direction and performance of corporations. The main participants are the shareholders, the management and the board of directors. Corporate governance is the process whereby directors of a company are monitored and controlled. There are two areas considered to be fundamental to corporate governance, one is supervision and monitoring of management performance and the other is ensuring accountability of management to shareholders and other stakeholders (Marianne, 2009). Till now, probably the two most important basic elements of good corporate governance have been full disclosure and the presence of independent directors and auditors, who each has their own ways to confirm that the data provided by the corporation are true and fairly stated. The contents of full disclosure are listed out in regulatory demands and professional pronouncements, and companies are expected to fully comply. The independence of the outside director and external auditor means the directors and auditors will have to distance themselves considerably to assure shareholders that they have conducted their tasks (Bavly, 2004). Role of External Auditors in Corporate Governance External auditors play a key role in the corporate governance framework. They conduct one of the most important corporate governance checks that help to monitor managements activities. The audit of financial statement makes disclosures more reliable, thus increasing confidence in the companys transparency. The role of external auditors is to make sure that Board of Directors and the management are acting responsibly towards the shareholders investment interests. By keeping objectivity, the external auditors can add value to shareholders by ensuring that the companys internal controls are strong and effective. And by working with the audit committee and liaising with internal auditors, external auditors can help to facilitate a more effective oversight of the financial reporting process by the Board of Directors (Hassan, 2004). However, the audit expectations gap needs to be acknowledged, as the audit function can only do so much on the fraud. The external auditor can not be expected to find every fraud and error during an audit. In accordance with the Cadbury Report, it is important to know that the external auditors role is not to prepare the financial statements, nor to provide assurance that the data in the financial statements are correct, nor to guarantee that the company will continue as a going concern, but the external auditors have to state in the annual report that the financial statements show a true and fair view. The Cadbury Report highlighted that there was no doubt on whether there should be an audit but rather how the audit could be ensured to conduct effectively and objectively by the external auditors (Solomon, 2007). Auditor Independence External auditors are expected to be independent of the company and report on the company objectively. Actually, auditors can only play their role effectively if they are independent (Peel ODonnell, 1995). They have to conduct their tasks in the most independent and reliable manner to provide investing public with the level of assurance to make their decisions based on the financial statements. According to the Cadbury Report, auditor independence could be affected due to the close relationship between auditors and company managers and due to the auditors intention to develop a constructive relationship with their clients. There are a number of threats to auditor independence, one of which is to provide non-audit services since non-audit services are lucrative. Auditors can obtain the contracts for non-audit services only if they maintain a good relationship with the management. The Cadbury Report stressed that a balance is needed to be achieved in such way that external auditors will work with, not against, company management, but in doing so they need to serve shareholders. This is a difficult path. The easiest way to ensure this balance being attained is suggested to establish audit committees and develop effective accounting standards. The Cadbury Report recommended all companies to establish audit committees. Audit committees serve as representative of shareholder interests. They are not only responsible for monitoring financial reporting process to support good corporate governance, they are also considered to be able to ensure an appropriate relationship exists between the external auditor and the management whose financial statements are being audited (Hassan, 2004). The Smith Report issued in 2003 highlighted that the audit committee needs to be proactive and raise the concern with directors rather than brush them under the carpet. The Report also stressed that all members of audit committee should be independent non-executive directors. Companys annual reports should disclose detailed information on the role and responsibilities of their audit committee. Lessons from Financial Scandals 4.1 Collapse of Enron Enron, the energy trading company based on Texas is the first scandal shaking up the auditing profession. It has led to a crisis to the confidence on auditors and the reliability of financial reporting (Holm Laursen, 2007). The audit quality and the independence of external auditors were questioned. In this case, Enrons audit and accounting function were fraudulent. Arthur Andersen, the auditor of Enron, has been involved in Enrons fraudulent accounting and auditing. Failure of the audit function is one of the key factors contributing to the companys collapse. Enron created The Raptors, four special purpose entities (SPEs). SPEs are established in order that a company can form a joint venture with other interested parties to conduct a specific transaction. This transaction will not subject the other parties to the risks more generally associated with the companys operations. U.S Generally Accepted Accounting Principles (GAPP) allows companies to record the gains and losses of SPEs without reporting their assets and liabilities in certain instances. In this way, Enron avoided adding more than $1 billion debt to its balance sheet without consolidating certain SPEs (Jenkins, 2003). But the problems are, when the losses of these entities quickly rose into billions of dollars, these entities were brought into the core financial statements. It then became clear that Enron itself had great losses. The corporations stock price dropped sharply, and the company went into bankruptcy in December 2001 (Brown, 2005). Examples of Enrons devious accounting exist widely in the corporation. The company recorded profits, for example, from a joint venture with Blockbuster Video that was never materialized (The Economist, 7 February 2002). In 2002, Enron restated its accounts, which is actually a process that reduced reported profits by $600 million (The Economist, 6 December 2001). In fact, the process resulted in a cumulative profit decrease of $591 million and a rise in debt of $628 million for the financial statements from 1997 to 2000. The difference between the profit figures was mainly attributed to the earlier omission of three off-balance sheet entities. Such profit inflation enabled the company to raise its earnings per share (EPS). The company not only manipulated the accounting figures to inflate the earnings, but it also was found to remove substantial amounts of debt from its accounts by setting up a number of off-balance sheet entities. Such special purpose entities can be used to hide a companys liabilities from the balance sheet, in order to make the financial statements look much better than they really are (The Economist, 2 May 2002). It means substantial number of liabilities did not have to be disclosed on Enrons financial statements, because they were mainly attributed to another legal entity. All these issues raise the question, why did Enrons auditor allow this type of activity? This is because the conflicts of interest exist between the external auditor and the management. Conflicts of Interest Conflicts of interest are a frequent problem in the audit profession. Although independent appointment of external auditors by companys shareholders is regularly replaced by subjective appointment by the company management, the auditor is all too often appreciated to the companys senior management. Further, conflicts of interest arise from interactive functions of audit and consultancy. Arthur Andersen has been blamed to apply loose standards in their audits because of conflict of interest over the subatantial consulting fees collected from Enron. In 2000, Andersen collected $25 million for auditing Enrons books in addition to $27 million for consulting services. In 2001, Arthur Anderson earned US$55 million for provision of non-audit services (Brown, 2005). Although Arthur Andersen reported on the companys accounts, they did not report fraud to the shareholders. This is because the fraud was committed by the management. Kenneth Lay, the Chief Executive Officer (CEO) from Feb 1986 until Feb 2001, took home US$ 152 million although the company was facing a loss. If Andersen were to report, they probably will not be appointed in the following years or be engaged in non-audit services (Krishnan, L, 2009). Especially, close relationships are established over time between companies and their external auditors. It can again affect independent judgment and impact on the auditing function. In this case, there are regular exchanges of employees within Enron from Arthur Anderson. Such conflicts of interest affect the corporate governance function. Serious conflicts of interest have also arisen among members of Enrons internal audit committee, which causes the internal audit committee did not perform its functions of internal control and of checking the external auditing function. For example, Lord Wakeham, a member of the audit committee, was at the same time having a consulting contract with Enron (The Economist, 7February2002). This shows that people in responsible positions should have detected fraudulent activities if they were independent. Enrons board of directors was composed of a number of members who have been shown to be willing to conduct fraudulent activity. It is also because the non-executive directors were compromised by conflicts of interest. 4.2 Collapse of HIH Insurance In Australia, the collapse of HIH Insurance Ltd was observed as the beginning of the reflection into external auditors role. HIH is one of Australias biggest insurers, comprising several separate government-licensed insurance companies, including HIH Casualty General Insurance Ltd, FAI General Insurance Ltd, CIC Insurance Ltd and World Marine General Insurances Ltd. On 15 March 2001, HIH went into provisional liquidation with losses of A$ 800 million (Peursem, Zhou, Flood Buttimore, 2007). HIH is one of the largest corporate collapses in Australian history. Similar issues arise as in the Enron case. HIH is claimed to mislead investors by providing incorrect financial reports to the market and HIHs auditor, Arthur Andersen, may have played a part in its collapse. Andersen conducted the external audits for HIH from 1971 until its collapse in 2001. Their contribution to the failure of HIH is considered in the following sections: Audit Practices As part of audit process, auditors will conduct a risk assessment to determine the structure and plan of the audit. Andersen assessed the risk of HIH and deemed it a maximum risk client, however, the engagement team of Andersen had not prepared the risk management plan and therefore the senior management team at Anderson did not review and approve the plan (Peursem, Zhou, Flood Buttimore, 2007). At the end, the auditor simply drew the wrong conclusions. Andersen signed off HIHs annual report for the 30th June 2000 and stated that it was a going concern with net assets of $939 million. Nine months later, HIH collapsed with debts of $5.3 billion (Peursem, Zhou, Flood Buttimore, 2007). Andersen used HIH management reports and forecasts and did not obtain sufficient evidence to get the conclusions they did. The liquidator could not find the documentation on the reasons for considering HIH as a going concern. This implies that Anderson failed to produce sufficient working papers to prove that the audit actually is conducted. Auditor Independence Andersen had a close relationship with HIH. By the time of liquidation, three former Anderson partners who had conducted HIH financial audit work held positions on the HIH board of directors. This obvious lack of independence between the board of directors and the auditors indicated that the best interests of HIH may have not always be a priority. Andersons failure in producing adequate working papers or in obtaining adequate evidence to support their findings have serious concerns on the quality of the audit they did. A significant independence issue is also reflected in the form of Andersons payment to HIH Chairman, Geoffrey Cohen for consultancy fees. These fees totaled $190,887 in nine years and included the use of Andersons office and secretary. These fees were not disclosed to the remaining board members in the annual general meetings (Peursem, Zhou, Flood Buttimore, 2007). The close and complicated financial relationship between the auditors and HIH chairman raise further questions in this case. Finally, the threat to auditor independence is that Andersen provided both audit and non-audit services to HIH. It raises a question on how can an auditor provide an independent opinion on the financial statements when he may play a role in guiding the preparation of the statements? The Royal Commission in Australia, which investigates the collapse of HIH, has found that the largest corporate collapse in Australia was not due to fraud but the result of attempting to cover the cracks on the overpriced acquisition. Andersons role in it appeared to be substantial. Modern Approach to External Auditors Role in Corporate Governance External auditors now have to take a much stricter approach to their clients (Bourne, 1995). There is an increasing view to support that external auditors should take on a more proactive role (Baxt, 1970). The Companies Act has set the stipulation on appointment, eligibility, qualification, disqualification and removal of external auditors (Davies Prentice, 2003). The intention is to ensure that auditors are able to carry out audit in an impersonal, objective and professional way. It is also to ensure that auditors are independent of the company. The reason for such emphasis is to ensure the external auditors are not in a position of conflict of interests. When there is conflict of interest, disclosure must be made to shareholders and stakeholders. Alternatively, there should be prohibition to the provision of non-audit services to the company where they act as auditors. To ensure auditors are truly independent and not in a conflict of interest, auditors should be rotated every year. Thereafter there should be a gap of five years before the same auditors are appointed by the company. Conclusion External auditors have an essential role in corporate governance through their involvement and their examination of financial statements. The external auditors role in corporate governance is a fundamental complement to achieve the desired objective of corporate governance. Therefore, the duties and obligations of external auditors must be expanded for the rights and interests of shareholders and stakeholders. There must be a modern approach to the auditors role in the corporate governance framework.

Thursday, September 19, 2019

Graduation Speech: This is the Beginning :: Graduation Speech, Commencement Address

At times it may have been extremely difficult for some of us to predict where we would be today, but now we can embark upon our goals and congratulate ourselves for always striving to conquer our missions. No longer do we need to reminisce about what we were unable to accomplish - for we have accomplished the first step in our education. Sugar Lake High School is not an ordinary high school. When you step onto the campus the atmosphere of open-mindedness and kindness is overwhelming. Every senior has a struggle or story that brought him or her to Sugar . Being able to interact with your peers and knowing that your fellow seniors are willing to open their heart to you is what has bonded the unique class of 2006 together. Personally, if it wasn't for the sincere relationships I was able to create and open upon my Sugar senior friends I may not be standing here today. For their overwhelming support and love I thank them all. Though we all probably have our so-called teacher horror stories, in our hearts we know that without Sugar's dedicated staff we would have been left in the dust. What makes Sugar's staff so sincere is its ability to gain relationships with its students. How many teachers are willing to call you before class to make sure you are awake or well, are willing to contract other work with you in order for you to graduate, purchases coffee and snacks for their students just because they are there early in the morning, and will allow for you to openly speak your mind without being hesitant to listen - these teachers can only be found at Sugar! Although the staff at Sugar has been major contributors to our educational, physical, and emotional developments, our parents were also major influences on our lives. We all owe our drive for success and our abilities to overcome struggles to our parents.

Wednesday, September 18, 2019

The Transgenic Tomato Essay examples -- Science Genetics Papers

The Transgenic Tomato The Need for Genetic Engineering of Crops For most Americans, fresh vegetables come from the supermarket. One only has to walk down an aisle loaded with gleaming red tomatoes, juicy melons, fresh potatoes, and a plethora of other vegetables and fruits and gather whatever captures one's fancy or appetite. A person living in a Westernized culture often takes for granted the hard work, resource usage, and waste that occurs to bring food to him. Tomatoes, for example, currently follow a long and difficult route to the supermarket. To begin with, field workers must pick the tomatoes by hand while they are still green. The unripe tomatoes are then trucked to facilities where they are gassed with ethylene to artificially induce ripening (Engel 108). Treating green tomatoes with gas to make the red color appear before the tomato ripens allows them to be shipped with less bruising and spoilage because they are still hard, but this practice detracts from their flavor and makes them taste, as some like to say, like cardboard! After the tomatoes are gassed, the red (but tough) tomatoes are distributed to the supermarkets. The "cardboard" tomato problem illustrates a larger problem in agriculture - crop spoilage associated with the predations of insects and fungi and with shipping. We saw that picking fruits such as tomatoes while they are green and chemically ripening them is a solution to some of the spoilage problem in crops, while using other chemicals can prevent some damage by pests. However, these chemicals often create environmental hazards in areas where they are used, and pests can often develop resistance to chemicals used to destroy them, making the release of even more pesticides and fungicides int... ...ill form a string, and the tRNA molecules will be released into the cell. When this string of amino acids is completed, it is called a protein. Some proteins provide structure in living things (such as the protein in muscle tissue), while others can promote certain chemical reactions in cells (such as the breakdown of pectin in tomato cell walls). The above information was taken from Biology, Neil Campbell, et. al., New York: Addison Wesley, 1999, p.316. Works Cited Campbell, Neil et. al. (1999). Biology. New York: Addison Wesley Engel, Karl-Heinz et al., editors. (1995). Genetically Modified Foods: Safety Aspects, Washington, DC: American Chemical Society. Nettleton, Joyce. (1999, January). Wedging Science into Public Policy, Food Technology, p. 20. Wilson, Edward O. (1999). The Diversity of Life. New York: W. W. Norton & Company.

Tuesday, September 17, 2019

Chaucers Canterbury Tales - Chaunticleer :: Chaucer Canterbury Tales

Canterbury Tales - Chaunticleer In the book Canterbury Tales, Geoffrey Chaucer, gives us a stunning tale about a rooster named Chaunticleer. Chaunticleer, who is the King of his domain in his farmland kingdom. Like a King, he quotes passages from intellectuals, dreams vivid dreams, has a libido that runs like a bat out of hell, and is described as a very elegant looking Rooster. He has every characteristic of a person belonging to the upper class. Chaucer's hidden meanings and ideas make us think that the story is about roosters and farm animals, but in reality he is making the Aristocracy of his time period the subject of his mockery by making the reader realize how clueless the Aristocracy can be to the way things are in the real World. Chaucer describes Chaunticleer in many different ways. One of them is his language. Chaunticleer's language is that of a scholar. He quotes many different scriptures in a conversation with Pertelote, such as, Saint Kenelm, Daniel and Joseph (from the bible), and Croesus. From eac h author he tells a story about an individual who had a vision in a dream and the dream came true. He may have been making all the stories up in order to win the argument with Pertelote, but, this seems unlikely because he does not take heed to his own advice and stay away from the fox that encounters him later. He is educated enough to know these supposed quotations but not intelligent enough to understand the real meaning of them. It is if he simply brings because they help him win the argument with his spouse and not because he actually believes what they say. Chaucer is using the idea that the Aristocracy has schooling throughout their childhood, but it is only done to have seemingly important but empty conversations. His physical appearance is also described with such beautiful passion that it makes us think Chaunticleer is heaven on earth. "His comb was redder than fine coral, and crenellated like a castle wall; his bill was black and shone like jet; his legs and toes were lik e azure; his nails whiter than lily; and his color like the burnished gold." Chaucer describes Chaunticleer as the quintessential Cock, so perfect that his description is no longer believable when we realize he is describing a Rooster. Chaucer is setting up Chaunticleer to be as regal and grandiose as a King.

The Hunters: Moonsong Chapter Twenty-Five

Dear Diary, I can't believe what a fool I am, what a faithless, worthless fool. I should never have kissed Damon, or let him kiss me. The look on Stefan's face when he found us was heartbreaking. His features were so stiff and pale, as if he was made of ice, and his eyes were shining with tears. And then it seemed like a light went out inside him, and he looked at me like he hated me. Like I was Katherine. No matter what happened between us, Stefan never looked at me like that before. I won't believe it. Stefan could never hate me. Every beat of my heart tells me that we belong together, that nothing can tear us apart. I've been such a fool, and I've hurt Stefan, although that was the one thing I never wanted to do. But this isn't the end for us. Once I apologize and explain what a moment of madness he witnessed, he'll forgive me. Once I can touch him again, he'll see how sorry I am. It was only the adrenaline from coming so close to death, from that car chasing after us. Neither Damon nor I really wanted the other one, that kiss was just us clinging hard to life. No. I can't lie. Not here. I have to be honest with myself, even if I pretend with everyone else. I wanted to kiss Damon. I wanted to touch Damon. I always have. But I don't have to. I can stop myself, and I will. I don't want to cause Stefan any more pain. Stefan will understand that, will understand that I'll do anything I can to make him happy again, and then he'll forgive me. This can't be the end. I won't let it be. Elena closed her journal and dialed Stefan's number once more, letting the phone ring until it went to voicemail and then hanging up. She'd cal ed him several times last night, then over and over again this morning. Stefan could see her cal ing, she knew. He always kept his phone on. He always answered, too; he seemed to feel some obligation to be available since he had the phone with him. The fact that he wasn't answering meant he was avoiding her on purpose. Elena shook her head fiercely and dialed again. Stefan was going to listen to her. She wasn't going to let him turn her away. Once she explained and he forgave her, everything could go back to normal. They could end this separation that was making them both so unhappy – clearly, it hadn't worked out the way she intended. Except, what exactly was she going to say? Elena sighed and flopped down backward onto her bed, her heart sinking. Adrenaline from the car's pursuit aside, al she could real y say was that she hadn't meant for the kiss with Damon to happen, that she didn't want him, not real y. She wanted Stefan. Al she could tel him was that it wasn't something she had expected or planned. That Damon wasn't the one she wanted. Not truly. That she would always choose Stefan. That would have to be enough. Elena dialed again. This time, Stefan picked up. â€Å"Elena,† he said flatly. â€Å"Stefan, please listen to me,† Elena said in a rush. â€Å"I'm so sorry. I never – † â€Å"I don't want to talk about this,† Stefan said, cutting her off. â€Å"Please stop cal ing me.† â€Å"But, please, Stefan – â€Å" â€Å"I love you, but†¦Ã¢â‚¬  Stefan's voice was soft but cold. â€Å"I don't think we can be together. Not if I can't trust you.† The line went dead. Elena pul ed the phone away from her ear and stared at it for a moment, puzzled, before she realized what had happened. Stefan, dear, darling Stefan who had always been there for her, who loved her no matter what she did, had hung up on her. Meredith pul ed one foot up behind her back, held it in both hands, breathed deep, and slowly pul ed the foot higher, stretching her quadriceps muscle. It felt good to stretch, to get a little blood flowing after her late night. She was looking forward to sparring with Samantha. There was a new move Meredith had figured out, a little something kickboxing inspired, that she thought Sam was going to love, once she got over the shock of being knocked down by Meredith once again. Samantha had been getting faster and more sure of herself as they kept working out together, and Meredith definitely wanted to keep her on her toes. That was, it would be terrific to spar with Samantha, if Samantha ever actual y arrived. Meredith glanced at her watch. Sam was almost twenty minutes late. Of course, they'd been out late the night before. But stil , it wasn't like Samantha not to show up when she said she was going to. Meredith turned on her phone to see if she had a message, then cal ed Samantha. No answer. Meredith left a quick voicemail, then hung up and went back to stretching, trying to ignore the faint quiver of unease running through her. She circled her shoulders, stretched her arms behind her back. Maybe Samantha just forgot and had her phone turned off. Maybe she overslept. Samantha was a hunter; she wasn't in danger from whoever – or whatever – was stalking the campus. Sighing, Meredith gave up on her workout routine. She wasn't going to be able to focus until she checked on Samantha, even though the other girl was probably fine. Undoubtedly fine. Scooping up her backpack, she headed for the door. She could get in a run on the way over. The sun was shining, the air was crisp, and Meredith's feet pounded the paths in a regular rhythm as she wove between people wandering around campus. By the time she reached Samantha's dorm, she was thinking that maybe Sam would want to go for a nice long run with her instead of sparring today. She tapped on Samantha's door, cal ing, â€Å"Rise and shine, sleepyhead!† The door, not latched, drifted open a little. â€Å"Samantha?† Meredith said, pushing it open farther. The smel hit her first. Like rust and salt, with an underlying odor of decay, it was so strong Meredith staggered backward, clapping a hand over her nose and mouth. Despite the smel , Meredith couldn't at first understand what was al over the wal s. Paint? she wondered, her brain feeling sluggish and slow. Why would Samantha be painting? It was so red. She walked through the door slowly, although something in her was starting to scream. No, no, get away. Blood. Bloodbloodbloodblood. Meredith wasn't feeling slow and sluggish anymore: her heart was pounding, her head was spinning, her breath was coming hard and fast. There was death in this room. She had to see. She had to see Samantha. Despite every nerve in her body urging her to run, to fight, Meredith kept moving forward. Samantha lay on her back, the bed beneath her soaked red with blood. She looked like she had been ripped apart. Her open eyes stared blankly at the ceiling, unblinking. She was dead.

Monday, September 16, 2019

Are Youths Self Centered?

Consider the criticism leveled at young people that their only values are self centered ones. There has been a biggest drop in empathy in recent history. â€Å"College kids today are about 40 percent lower in empathy than their counterparts of 20 or 30 years ago. † Self-centeredness is caring only about oneself and one’s own needs. Having a large proportion of self-centered young people would have a great impact on the society as the young people would be the future of the nation.That would mean a generation of self centered individuals all over the country. Not to mention the values these individuals would impart to their offspring. But is this criticism valid? I do not agree that the criticism is valid. In this essay, I will be touching on two key points. Firstly, young people are just trying to find their own paths. Secondly, young people are still transitioning from children to adulthood. Young people are still in the process of finding their own paths.Young people are taught to trust their own judgment, make their own decisions, fight for their belief, be themselves and persevere. However, in the process of that, young people are stopped and questioned of their actions. While defending for their actions that they have trusted and believed in, they get misunderstood for being self-centered and self- absorbed. Young people seem self-centered but in actual fact, they cannot find out about themselves unless they pay attention to themselves and do things for themselves.That is how they learn their preferences, dreams, goals and passions. For example, young people have faced criticisms that they are self-centered and friend-centered. However, they are closer with their friends, as they understand better their needs, preferences and dreams as they are in the same age group. They aid each other in finding out about themselves. There are many things that have changed since parent’s time of teen-hood and they may not understand the challenges po sed to young people now.Therefore, young people seem like they are acting self-centered as they are just in the process of finding their own paths. Secondly, young people are still transitioning from children to adulthood. Young adults are facing many different emotions, needs, hormones, excitement and anxiety. In order to face these new feelings, they need energy and attention. This may result in the misconception of self-centeredness when the individual is trying to sate their own feelings. The teen period is a time of transition from the security of the small child to the adult world.For example, physical changes in the body like menstruation and voice deepening is a very frightening and confusing change, and in process of dealing with these changes, physically and mentally, suddenly, what is to be understood and secure has changed. New rules have been set. All these new details start to form mountains and it leads the individual to think, â€Å"So what exactly am I suppose to d o? † As a result, they turn their attention to themselves and get misunderstood as being self-centered. Therefore, young people seem like they are acting self-centered as they are still transitioning from children to adulthood.

Sunday, September 15, 2019

Eliminating Genetically Modified Foods Essay

What comes to mind when reading the words genetic modification or Bacillus thurigiensis (abbreviated Bt)? I envision laboratories and science experiments, when in reality these words are related to the food we eat every day. What most Americans do not know is the threat that genetically modified food presents to our communities. PLU should do everything in its power to ensure that its students and faculty members are not exposed to genetically modified foods and crops that have been â€Å"protected† through the usage of Bt that has been artificially incorporated into crops, at least while eating on campus. We also need to educate those individuals about the truths of genetic modification and how it can potentially harm the lives of our generation and those to come. After all, PLU’s slogan is â€Å"educating for lives of thoughtful inquiry, service, leadership and care – for other people for their communities and for the earth. † If we can raise awareness of genetic modification on campus, we can help spread the importance of eliminating it to the rest of our community. Researchers have recently found that genetically modified foods have more baggage than advertised, baggage such as the risk of formation of allergies, exposure to toxins in herbicides, and a significant reduction in nutritional value. The genetic modification of crops began in the 1980s and has been growing in popularity ever since. In 1994, researchers successfully genetically modified tomatoes for human consumption. The genetic modification involved deleting a gene which produced the enzyme polygalacturonase which helps in fruit softening. This meant that the tomatoes could ripen on the vine but not spoil by the time they reached the store (â€Å"Tomatoes†). Tomatoes are no longer genetically modified, but are instead made to postpone ripening when the green tomato is picked; they are then taken to a processing plant and â€Å"artificially gassed with ethylene until they are the rosy-red skin tones of a ripe tomato† (Estabrook p. x). Seeing the words gassed and ethylene in the same context as human consumption seems concerning. Unfortunately, many Americans are unaware of how their food has been treated when they are consuming it. Some produce is â€Å"too good to be true† because they seem perfect, without a blemish or bruise, not to mention free from flavor. But, I now know that this is due to gasses that act as a sort of make-up. The tomatoes in PLU’s commons are unsatisfactory in taste, but impeccable in terms of looks. This leads me to think that PLU is purchasing out of season, gassed tomatoes that are bred to be green, as opposed to better quality organically grown produce. This brings nutritional value into question. In a study conducted by the U. S. Department of Agriculture, â€Å"100 grams of fresh tomato today has 30 percent less vitamin C, 30 percent less thiamin, 19 percent less niacin, and 62 percent less calcium than it did in the 1960s,† not to mention fourteen times as much sodium (Estabrook p. x). Who would have thought that an individual’s sky rocketing levels of sodium was not only from McDonalds french fries, but also from what they thought of as a healthy alternative, a tomato bought from the grocery store. Parents are unknowingly buying these tomatoes with the intention of feeding their children something healthy, but in reality they are being undermined by the U. S. Agricultural System. What really is genetic modification? It can be defined as: â€Å"organisms that have had specific changes introduced into their DNA by genetic engineering techniques† (Genetically Modified). According to Assistant Professor Romey Haberle, these types of â€Å"genetic engineering techniques† include the usage of either a gene gun or a natural vector, which sounds just as bad as the ethylene gas previously stated. A gene gun is just that, a gun. Its purpose is to inject cells with specific genetic information into plants or other cells. Natural vector is the usage of DNA cells as a means of transportation into a plant’s cells. The DNA cells contain other specific and modified cells that are foreign to the plant in which it is being injected. These two types of genetic engineering are used to produce specific plants that can have special immunities to certain insecticides, or even to alter the crops’ general composition. Guns and natural vectors are the most common ways of studying and performing genetic modification in today’s agricultural world. â€Å"Bacillus thurigiensis (Bt) is an insecticide with unusual properties that make it useful for pest control in certain situations† (W. S. Cranshaw). An insecticide is a poison designed for insects. In the past it was usually sprayed over fields in an effort to reduce the amount of crops lost to insects. There has recently been in increase in the amount of crops that have this toxin genetically modified to into its DNA, making it impossible to wash off or get rid of. Unfortunately, the crops resist the effects but the toxin is still present on crops as they grow and are picked. Bt works by â€Å"producing proteins that react with the cells of the gut lining within insects†¦these proteins then paralyze the digestive system, and the infected insect stops feeding within hours† (W. S. Cranshaw). In short, Bt causes the insect to die from starvation since their digestive tract is unable to digest. This makes me question the safety of using this product within proximity of humans since it specifically attacks the gut lining of the digestive system. An unfortunate incident with Bt in the Philippines almost caused 100 members of a community to become ill. A crop within close proximity to their area of living had been sprayed with Bt. This crop was then pollinated, filling the air with pollen. The town’s people began to show symptoms of headaches, dizziness, extreme stomach pain, vomiting, chest pains, fever, and allergies plus respiratory, intestinal and skin reactions. Trying to get to the root of the problem, blood tests proved that 39 of the victims showed an anti-body response to the Bt-toxin. This means that the Bt toxin had traveled from the crops to their internal systems. Other villagers also encountered animal deaths from the same problems (Lendman p. 7). This shows that Bt is not suitable for human consumption or human contact. My concern is that PLU will purchase and serve food that has this same toxin present. Yes, the chances of this happening are rare, but we can eliminate the risk altogether by purchasing non-genetically modified produce that has not been exposed to the Bt toxin. PLU’s dining services do a great job of offering fresh and healthy foods for all meals of the day. Each menu is clearly labeled as to whether its food is all natural – grown without fertilizers or pesticides, locally grown, vegan – free from all animal products, vegetarian, or organic. However, organic is rarely seen. The most common labels seen are the locally grown and all natural labels, but it is usually only next to the grilled or sliced chicken breast. PLU should make an effort to move away from genetically modified foods and begin advertising the elimination of engineered foods on the menus. We could do this by allotting more of our food budget to buying organically grown food. We know that to be labeled as â€Å"organic† a farm has to adapt to specific regulations such as not utilizing pesticides or other harmful preservatives and of course, to stay away from genetically modified seeds or plants. I believe that most PLU students are aware of the benefits of organically grown produce but I do not think they are educated as to the benefits of eating non-genetically modified foods. PLU recently had food and water seminars, these seminars present a perfect opportunity to speak and educate about the negatives of eating genetically modified food in order to educate them to help others and make the right decisions for our earth. Most PLU students are interested in the environment and doing what we can to ensure sustainability, this includes the usage of harmful pesticides to our environment. By eating organic we can make a small impact in reducing the amount of non-organic produce bought and distributed. We also reduce the possibility of consuming these same pesticides that pose a threat to our atmosphere by avoiding them all together. By educating the students at PLU about the potential hazards that genetically modified food can present we can influence and encourage the right decisions to be made, the decision of going organic and avoiding genetic modification at all costs. The controversy of golden rice is one that has caused much disagreement within the world of genetic modification. Golden rice is a genetically engineered grain that is being used to â€Å"help fight vitamin A deficiency in the developing world, a disease that contributes to the deaths of 8 million young children in the world† (Ronald). Although this statistic demonstrates the drastic improvement of the overall health in the most underdeveloped parts of the world, it fails to include the â€Å"massive changes in the natural functioning of a plants DNA. Native genes can be mutated, deleted, permanently turned on or off and the inserted gene can become truncated, fragmented, mixed with other genes, inverted or multiplied, and the GM protein it produces may have unintended characteristics† (Lendman p. 2) that could compromise the health of the individual or community consuming it. Researchers have failed to imply the potential harmful effects on gut function, liver function, kidney function, the immune system, endocrine system, blood composition, allergic response and even the potential to cause cancer because of the mutilated DNA that is being ingested by our bodies every time we eat genetically modified foods. Researchers are so quick to glorify the one added nutrient to golden rice that they forget, or rather choose to not advertise the adverse and undesired side effects that could come from eating rice that has a complex and unnatural DNA. Yes, vitamin A deficiency is a real and prominent problem in today’s underdeveloped nations, but solving the problem with genetically altered â€Å"golden rice† presents the risks of forming allergies, being exposed to toxins such as pesticides, and ultimately causing cancer. Instead of investing most of our resources and money into genetically modifying vitamin A into rice, we could donate it to charities that provide food to those underdeveloped countries that are impoverished and are in need of proper nutrition. Allergies seem to be more and more common in today’s society. I too, have been directly impacted. One of my best friends from my junior high and high school years has a deathly peanut and soybean allergy. She constantly carries around an epinephrine auto-injector, abbreviated â€Å"epi-pen,† that she is required to use if she comes into contact with any kind of nut. We find ourselves constantly reading labels and isolating what she can and cannot eat, a practice which is tedious and inconvenient. Her soybean allergy is not as prevalent as her peanut allergy, but it is still concerning. She had an experience of eating an ice cream popsicle, in which she took two bites and her lips started to swell with red hives. Even after carefully analyzing the ingredient list, she still had a reaction to some kind of soybean that had been present within one of the ingredients. Soybeans are present in many foods, and 93% of the soybeans used in the U. S.are genetically modified (â€Å"Genetically Modified†). They are created to withstand herbicides used to kill weeds. This means that 93% of the soybeans used in food across America have the herbicides glyphosate or glufosinate within them since they are modified to resist the harmful effects that the weeds encounter when they are sprayed with a herbicide, the same herbicide that is designed to kill insects and weeds. Our bodies are not meant to ingest these harmful herbicides, so some children react adversely to soybeans that have been genetically altered. Nut allergies seem to be the most common allergy in today’s communities. â€Å"From 1997 to 2007, the prevalence of reported food allergy increased 18% among children under age 18† (Prevalence). This increase in food allergies seems to directly mimic the pattern of genetically modified food’s rise in popularity. Is this comparison ironic? I do not think so. PLU’s ability to specifically mark the types of allergens present in each meal is very important to the rising of today’s allergies that so many young adults are affected by. â€Å"As of 2012 there are many outgoing court cases and FDA investigation into genetically modified foods† (Genetically Modified). There is obviously a concern for the welfare of our communities and the production of genetically modified foods, and PLU should take into consideration the recent increase in food allergies in children, the push for organically grown food, the lost nutrition, and the potential for cancer development. By educating the minds of PLU students about the harmful effects genetically modified food presents to society we can promote for lives of thoughtful inquiry, service, leadership and care both for others and for our planet. These contributors all add up to one conclusion: the reduction or elimination of genetically modified food in our diets. I do not want to pick up the baggage that genetically modified food carries, do you? Works Cited Cranshaw, W. S. â€Å"Bacillus Thuringiensis. † Colorado State University Extension. Dec. 2008. Web. 23 Mar. 2012. . Estabrook, Barry. Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit. Kansas City: Andrews McMeel, 2011. Print. â€Å"Genetically Modified Food. † 20 Mar. 2012. Web. 23 Mar. 2012. . Lendman, Stephen. â€Å"GlobalResearch.ca – Centre for Research on Globalization. † GlobalResearch. ca. 22 Feb. 2008. Web. 23 Mar. 2012. . â€Å"Prevalence of Food Allergies in Today’s World. † 23 Mar. 2012. Web. 23 Mar. 2012. . Ronald, Pamela. â€Å"What If Organic Farmers Joined Forces with Genetic Engineers? † July 2008: 35-38. Web. 19 Mar. 2012. â€Å"Tomatoes. † GMO Compass. 27 Nov. 2006. Web. 17 Apr. 2012. .

Saturday, September 14, 2019

A Job Experience in story form

I am a Reader in English and earn my livelihood by delivering at least 35 lectures a week to undergraduate major degree students.Apart from my daily schedule, I enjoy writing for a reputed Essaywriters Company of United States and dabbling into creative writing along with that. Whatever the case may be, I am keen on taking my classes regularly with much devotion. My seniors are well-established academics. They love me and adore my dedication to this job.But things began to change as and when I earned my PhD from Wisconsin. I began to take Postgraduate classes, 6 in average per week and surprisingly enough I was offered   supervisor-ship by my immediate boss.As I took to guide a PhD student, I began to draw the ire of a spiteful colleague who thought that taking classes might be my forte but not, of course, guiding a PhD scholar. He began to look for my pitfalls. A month ago, when I was coming back from my class, the Dean of the Faculty sent a message to me asking me to meet him aft er the classes. My heart missed a beat or two.  However, I went to his cubicle after my day’s lecture-schedule. I found him engrossed in a book and as I entered he shot me a glance of nonchalance. A fear of some unknown flashed past my mind. He lifted his face from the book he was reading, and said, â€Å"So, Dr. Wilson, how do you feel to interact with the new students?† I hummed and hawed to answer. At last I said, â€Å"I enjoy really, I do.† He resumed, â€Å"Hmm, but I heard that you are neglecting these classes and devoting much time in guiding two PhD scholars.But your appointment in this college entails a regular class-schedule with the undergraduate students.† I could see ulterior motive of my envious, mischievous colleague behind it. And, of course, it was not totally baseless. However, I rejoined in an instant, â€Å" I know, and I never shirk my duties.† He reminded me again of my primary duties and I left his room mutely, feeling a b it enraged.I came straight to my cubicle where I found an undergraduate bursar was waiting for my return. I took up the matter he was in need of clarifying and as he went out, I fished out a pen and a sheaf of loose sheets from my drawer. I went on scribbling, lighting up a cigar and holding it in between my left fore-and mid-fingers—An individual must be aware of his duties first of all. Maybe he is capable enough of accomplishing too many jobs at one go, i.e. putting too many irons in the fire, he must yet be deterred in doing so. After successful completion of his scheduled works if he yet finds time to do that he is at liberty to do so.I stopped, touched my lips with the pen and continued, If he is honest to his profession, he must not any room for any criticism. Yet, if any sneaky colleague comes to cast a spanner in his way, he must not leave any hole unplugged for him to take an opportunity to commit any mischief. He should resolve that duty is his foremost concern. An d after that, he must enrich himself in accomplishing something of his choice. He must be free to choose a work he likes to be engrossed with.  What on earth was I up to? I put out the light and buried my head in my hands , crushed the last butt of the cigar in the ashtray and went on recounting . No doubt, I was deeply hurt by the Dean’s remonstrating attitude. But I was no less surprised by the jealous, denigrating backbiting of my colleague. However, though it is case in point, I must not attack or inflict any harm on him.If a superfluous suavity is maintained , he may not get any wrong signal. And again, he may change his line of action. However, no loophole in work might be allowed.   Later on, I faced no difficulty in smooth-sailing with my work.

Friday, September 13, 2019

Strategic managemet practices within Construction Industry Essay

Strategic managemet practices within Construction Industry - Essay Example The changing business scenario calls for change in ways of doing business. Strategic management is one of the most vital aspects of a business firm. In order to ensure sustainable growth and development of the business firm, the transformation of the inculcated strategies have become indispensable. The spectrum of the subject of strategic management is too broad and the research scholars have often debated over the definitions and the implications of the discipline. This essay encapsulates the various schools of thoughts in the domain of strategic management and tries to integrate the literature with the real estate industry of Dubai to find out the implications. The success of any business largely depends upon the effective formulation and implementation of strategy. In the ancient times, the word ‘strategy’ was used in the battles. According to the renowned management scholar Henry Mintzberg, the complex process of strategy could be broadly classified into ten schools of thoughts. The different approaches to strategy are as follows: The Designing School – The designing school of strategy is one of the oldest schools of thought in the domain of strategy formulation and implementation. It basically takes into consideration the internal factors and the external environments of the business. SWOT analysis is one of the widely used strategy tool according to this school of thought. The basic model commences with the external and the internal appraisals and then focuses upon the strengths and the weaknesses of the organization along with the opportunities and threats of the environment. The strengths and the weaknesses yield to distinctive competitiveness while the key success factors can be arrived from the opportunities and the threats. The key success factors and the distinctive competitiveness along with managerial values and social

Thursday, September 12, 2019

Drug Information Resources in Pharmacy Practice Essay

Drug Information Resources in Pharmacy Practice - Essay Example The prescription is then scanned and entered into the computer system followed by entering the prescription and the date. Through this can be achieved as it provides the capacity for the auditor to trace back for references on when the prescriptions was entered, and picked up. Such procedure is then followed by encoding the medication and the milligram determined by the doctor along with the details of the patient's weight. Then you enter the quantity and ask the patient for their preference on whether they prefer proof caps on there medication or a standard cap. Determine if the patient wants to wait or come back by asking, in some conditions the patient wants to wait because of the urgency and the nature of their situation. Finally, and the most important thing to verify is to see if the insurance which the patient presented covers said provision and if it is refilled to soon. The pharmacist then prints the prescription and labels them with information such as location of the pharm acy, name of the patient and corresponding dosage.

Wednesday, September 11, 2019

Unit IV Assessment#2 Sick Building Syndrome Essay

Unit IV Assessment#2 Sick Building Syndrome - Essay Example The agents coagulate in the rooftops and walls and people end up inhaling the particles in them (Wargocki et al., 2000; pg. 72). The biological contaminants inhibit respiratory activities thus causing SBS. SBS has been associated with several symptoms. The major symptom is a feeling of acute discomfort that results from throat, nose, and eye irritation, headaches, sensitivity to stenches, dizziness, fatigue, dry and/or itchy skin, and inability to concentrate. The occupants also have trouble in breathing, an inordinate feeling of weariness and tiredness. These symptoms fluctuate from person to person depending on the degree of exposure to the contaminants and the type of SBS (whether type 1 or type 2) (Gurjar et al., 2010; pg. 121). Though the symptoms are increasingly becoming prevalent due to occupants spending most of their time indoors, no medication for SBS has been discovered. The long lasting solution to SBS is improving the building techniques to improve structures and make them less problematic (Wargocki et al., 2000; pg. 104). This is attained by ensuring that buildings are fitted with ventilators and chimneys that absorb the contaminants and allow inflow of fresh air. The number and efficiency of HVAC ventilations should be improved. However, the short term and immediate solution to SBS is leaving the building (Gurjar et al., 2010; pg. 120). Those affected by SBS report feeling better after leaving the building, to acquire fresh air. Gurjar,  B.  R., Molina,  L.  T., & Ojha,  C.  S. (2010).  Air pollution: Health and environmental impacts. Boca Raton, FL: CRC Press. Retrieved from

Tuesday, September 10, 2019

Marketing report for mercedes benz Assignment Example | Topics and Well Written Essays - 5000 words

Marketing report for mercedes benz - Assignment Example With the increase of market size of luxury car segments, Mercedes Benz has increased their profit margin across the world. But tough tariff regulations and high input cost of the raw materials have led to increase in price of the cars. It is true that the organization is considered as one of the leading organizations within the luxurious automobile industry. Mercedes Benz needs to revise its marketing plan and objectives as the market demand is changing at a rapid pace. Introduction of fuel efficient cars in reasonable price will help the organization to develop potential client base. The organization mainly focuses on urban market. The organization cannot increase its business network all over a specific country if the organization does not increase its supply chain network. Introduction Mercedes-Benz is a German automobile manufacturer company. In the fall of 1998, Mercedes-Benz and Chrysler merged forming Daimler-Chrysler AG. This made Daimler-Chrysler the world’s third lar gest car manufacturer in terms of sales. Daimler-Chrysler is best known for making luxury sedans. The company also manufacture commercial vehicles, aerospace products and sports utility vehicles. Today Mercedes-Benz USA is a wholly owned subsidiary of Daimler-AG. Presently Mercedes-Benz has their headquartered in Stuttgart, Baden-Wurttemberg, Germany. Mercedes-Benz cars were first sold in United States in the 1950s.These cars were mainly known as a symbol of status for high class consumers (Mercedes-Benz. 2013). Vision Statement The vision of the company is to become the number one in quality, Image and Profitability in the Automotive Sector (Mercedes-Benz, 2012) Mission Statement The mission statement of Mercedes Benz is to delight their customers in everything the company does. The company also want to make a continuous improvement in their Quality Management System and in their business processes. It follows an open minded corporate culture in their company where the employees wi ll work in a team oriented approach and the company will have to accept their responsibility and perform to their optimum level. The company want to improve their quality of products and services. Another mission of Mercedes Benz is to be aware of the external environment and act accordingly. The company must maintain a professional relationship with their business partners who will help them in increasing more revenues and creating strong corporate connection worldwide (Mercedes-Benz, 2012). Goal The Goal of Mercedes Benz is to achieve a sustainable profitable growth and by doing that increase the value of the company. The company strive to achieve the leading position in their business through their operational excellence and efficiency. The company want to achieve this with the help of their high-performing and inspired set of employees. Another goal is to minimize the impact their cars have on the environment and climate. Their focus is to provide comfortable driving experience through alternative fuels (Daimler, 2011). Objective

Monday, September 9, 2019

Sustainability and environmental issues Essay Example | Topics and Well Written Essays - 2500 words

Sustainability and environmental issues - Essay Example I think the fundamental definitions of sustainability need to be changed in such a way that they relate to all key aspects of development instead of relating only to such activities that point towards individual comfort. Principles of sustainability appear to be more multifaceted and flexible as compared to livability principles which appear to be focused towards some key aspects of development. Social equity is the central theme of the principles of sustainability. Most of the principles revolve around such activities that ensure gender and social equity. â€Å"Sustainability is focused on the future as well as the present, and in particular the ability to sustain human society† (Sanford 2012, p. 1). On the other hand, livability principles describe the varied aspects of surroundings, society, and shared experiences that form a society. They are focused towards improving human wellbeing, and promote efforts to improve economy, environment, and human life. The comparison of th e principles of sustainability and livability principles reveal that sustainable development is all about fulfillment of basic needs of people and about ensuring that future generations can also benefit from political and social development. Sustainable development interconnects society, economy, and the environment. Sustainability focuses on meeting human needs without damaging the environment for future generations. It also focuses on improving the quality of life through technology without polluting the environment. On the other hand, livability is about interconnecting quality and transportation facilities for increasing opportunities for people. Some of those opportunities include quality schools and colleges, affordable housing, access to employment opportunities, and safe streets (Sanford 2012). Through comparing the principles of sustainability and livability principles, I would say that the principles of livability can be improved by aligning them with the framework of sust ainability. It will not only make livability principles more dynamic and varied, but also it will help people is developing an equity-based society where there is no difference between individuals and efforts of every person is geared towards bringing improvement in economy and social and political environments using livability guidelines. This alignment of the goals of sustainability with the principles of livability will also allow for an integrated planning framework which can be used for meeting the guidelines of both livability and sustainability (Sanford 2012). Sustainable Development Retrieved from http://insightto-energy.blogspot.com/2011_04_01_archive.html The principles of sustainability cover all key aspects of a strong society, such as, use of appropriate technology, building cultural and spiritual sensitivity, improving national sovereignty, reducing gender discrimination, ensuring peace and national unity, and strengthening democracy and institutional viability. On the other hand, the definitions of livability can be aligned with the principles of sustainability to build a dynamic social, political, and economic environment. I think it would be useful to change the fundamental definitions of sustainability into ones that are more understandable and relate to local aspects because it will add to social stability and economic prosperity. â€Å"

Sunday, September 8, 2019

The Role of New Media Technologies in the Promotion Research Proposal

The Role of New Media Technologies in the Promotion - Research Proposal Example It is the evolutionary break between the world before the internet and the world that has emerged since its proliferation. The way in which humans now communicate has had an elementary shift. Communication is accomplished through writing, verbalizing or through interpretation of imagery. Communication is codified with signals that indicate the context for the content. The impersonal nature of internet communication has been compensated for by the development of social languages that are in many ways kinder and friendlier than in previous forms of more formal communication. Therefore, the nature of how emotion is indicated in written language has become symbolized through pictorials, shortened references such as lol, meaning laugh out loud, and the use of capital letters or small letters. Furthermore, because of the heavy use of advertising, the way in which movement of digital imagery and impact of color usage has been defined has changed elements of the way in which humans respond t o what they see (Lievrouw and Livingstone 2006, p. 37).  It is the evolutionary break between the world before the internet and the world that has emerged since its proliferation. The way in which humans now communicate has had an elementary shift. Communication is accomplished through writing, verbalizing or through interpretation of imagery. Communication is codified with signals that indicate the context for the content. The impersonal nature of internet communication has been compensated for by the development of social languages that are in many ways kinder and friendlier than in previous forms of more formal communication. Therefore, the nature of how emotion is indicated in written language has become symbolized through pictorials, shortened references such as lol, meaning laugh out loud, and the use of capital letters or small letters. Furthermore, because of the heavy use of advertising, the way in which movement of digital imagery and impact of color usage has been defin ed has changed elements of the way in which humans respond to what they see (Lievrouw and Livingstone 2006, p. 37).   The use of a window display is the first step of VM (visual marketing). In creating a window that has an allure to the shopper, the shop is creating a marketing dialogue with the potential buyer. The window, through the use of the media of interior design, art, and visual communication, sustains a communication with the consumer in providing information about seasonal changes and the point of view of the collection within the store. The use of strategic communication addresses the brand of the store while the tactical communication is defined by the changes of seasons as interpreted by the collection and the promotions that are time specific (Bhalla, Swati, and Anuraag 2010, p. 145). Through the use of a well-designed window, a shop can help a shopper understand what to expect once inside the door as well as attract them into the outlet.Â